Brochure titled 'Presenting the Midland Bank'

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Brochure titled 'Presenting the Midland Bank', featuring images of different advertising techniques and resources used by the bank from the 1830s to the 1960s. The text accompanying the images explains the rationale behind the different campaigns. These include reference to posters, newspaper advertisements, illustrated advertisements, the Midland Bank calendar series, full colour gift cheque advertisements, booklets and leaflets, point of sale pamphlets, the annual report and advertisements for mobile banks.

sheet of 39

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