Article introducing first direct, published in the ‘Midland Group News’ staff magazine in Oct 1989 - HSBC History

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Television advertisement issued by first direct titled ‘Radical’

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Article introducing first direct, published in the ‘Midland Group News’ staff magazine in Oct 1989

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Extract from an internal film titled ‘First direct – a first for Midland’

Television advertisement issued by first direct titled ‘Radical’

Extract from an internal film titled ‘First direct – a first for Midland’

Title
Article introducing first direct, published in the ‘Midland Group News’ staff magazine…: Scope and Content
Article sharing the launch of first direct with Midland Bank employees and answering questions…: Date
Oct 1989: HSBC Reference Number
UK 1297-0836