'HSBC Group News: Strategic Plan Special Issue', 30 Nov 1998

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Special issue of an internal staff newspaper entitled 'HSBC Group News: Strategic Plan Special Issue'. The edition contains information about the bank's five-year strategic plan, including a global rebranding programme, where all HSBC subsidiaries would be brought together under the marketing name 'HSBC' and the Hexagon logo. The edition also includes a question and answer spread featuring John Bond, HSBC Group Chairman.

sheet of 4

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