Leaflet titled 'Preview: Our New Corporate Identity', introducing the new corporate identity for The Hongkong and Shanghai Banking Corporation

Leaflet titled 'Preview: Our New Corporate Identity', introducing the new corporate identity for The Hongkong and Shanghai Banking Corporation

About this collection

Leaflet updating bank staff on the first phase of the project to find an abbreviated name ('Hongkong Bank') and visual symbol (Hexagon) to represent the rapidly expanding organisation. The leaflet includes an introduction by Michael Sandberg, Chairman, and examples of the typography, symbols and colours to be used.
Date
Feb 1983
HSBC Reference Number
HQ HSBCJ 0025-0002-0001
Archive Record Type
Document
Extent
1 document
Language
English
Provenance
Public Affairs department

Loading

 
sheet of 6

Double click/tap page to open full screen

Loupe
Rotate
Help
Thumbnails
Show/hide navigation (fullscreen)
Text Selection
Text Popup
Full Screen

Double click/tap page to open full screen

Select Page
Previous Page
Next
Page