Printed advert titled 'One family, now one name' issued at the start of a major rebranding programme by HSBC Holdings plc

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Printed advert titled 'One family, now one name'. There is a circle of HSBC Group member names, each with a Hexagon. The circle culminates in 'HSBC' and a Hexagon - indicating that the various subsidiary names are about to be replaced and simplified as 'HSBC'. The subsidiaries listed are: HSBC Investment Banking; HongkongBank of Australia; HSBC Markets; HSBC Insurance; Forward Trust; HongkongBank; Midland Bank; Marine Midland Bank; HongkongBank of Canada; HSBC Banco Roberts; HSBC Bamerindus; Hongkong Bank Malaysia; The British Bank of the Middle East.
Date
1998
HSBC Reference Number
HQ 0863-0403
Archive Record Type
Image
Extent
1 item
Measurements
16 x 12
Units
inches
Colour
Colour
Language
English