Leaflet titled 'Preview: Our New Corporate Identity', introducing the new corporate identity for The Hongkong and Shanghai Banking Corporation

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About this collection

Leaflet updating bank staff on the first phase of the project to find an abbreviated name ('Hongkong Bank') and visual symbol (Hexagon) to represent the rapidly expanding organisation. The leaflet includes an introduction by Michael Sandberg, Chairman, and examples of the typography, symbols and colours to be used.

Date
Feb 1983: HSBC Reference Number
HQ HSBCJ 0025-0002-0001: Archive Record Type
Document: Extent
1 document: Language
English: Provenance
Public Affairs department

sheet of 6

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